Yacht to release new album I Thought The Future Would Be Cooler
Having teased news of their forthcoming album with a variety of conceptual stunts over the past couple of weeks, Yacht are excited to announce their long-awaited new album, I Thought The Future Would Be Cooler, out Friday 16th October 2015. They have also shared the title track from the album.
In an exclusive interview, Yacht’s figureheads, Jona Bechtolt and Claire L. Evans, spoke with Billboard about the album and the unique technological subversions they have been executing around its release.
For those who haven’t been following along, Yacht first teased the album by dropping a Google Maps pin on a location in LA, which led fans to a billboard that says, “I Thought The Future Would Be Cooler”. The day of the announcement, Claire & Jona stood at the foot of the billboard interacting with fans IRL and streaming live via Periscope.
Next, Yacht published the album’s tracklist via a “tracklisticle” on BuzzFeed with original, self-made gifs and commentary for each track on the album. They write, “we chose to unveil it here on BuzzFeed because it’s 2015 and the album is dead, the novel is dead, but the GIF loops forever.”
Finally, the duo released the album’s artwork, shot by photographer and filmmaker Luke Gilford, by sending an edition of 300 prints of the artwork to fans directly, via fax. To do this, they built a web app that finds fans’ location and sends a fax to the nearest retail office centre (FedEx, Staples, etc) for them to pick up. Each fax was individually numbered and included a cover sheet essay. The fax edition disappeared quickly. More info about the project can be read in an exclusive feature on The Verge.
I Thought The Future Would Be Cooler track list:
In an exclusive interview, Yacht’s figureheads, Jona Bechtolt and Claire L. Evans, spoke with Billboard about the album and the unique technological subversions they have been executing around its release.
For those who haven’t been following along, Yacht first teased the album by dropping a Google Maps pin on a location in LA, which led fans to a billboard that says, “I Thought The Future Would Be Cooler”. The day of the announcement, Claire & Jona stood at the foot of the billboard interacting with fans IRL and streaming live via Periscope.
Next, Yacht published the album’s tracklist via a “tracklisticle” on BuzzFeed with original, self-made gifs and commentary for each track on the album. They write, “we chose to unveil it here on BuzzFeed because it’s 2015 and the album is dead, the novel is dead, but the GIF loops forever.”
Finally, the duo released the album’s artwork, shot by photographer and filmmaker Luke Gilford, by sending an edition of 300 prints of the artwork to fans directly, via fax. To do this, they built a web app that finds fans’ location and sends a fax to the nearest retail office centre (FedEx, Staples, etc) for them to pick up. Each fax was individually numbered and included a cover sheet essay. The fax edition disappeared quickly. More info about the project can be read in an exclusive feature on The Verge.
I Thought The Future Would Be Cooler track list:
1. Miles & Miles
2. White Mirror
3. Matter
4. Ringtone
5. I Thought The Future Would Be Cooler
6. L.A. Plays Itself
7. I Wanna Fuck You Til I’m Dead
8. Hologram
9. Don’t Be Rude
10. War On Women
11. The Entertainment
2. White Mirror
3. Matter
4. Ringtone
5. I Thought The Future Would Be Cooler
6. L.A. Plays Itself
7. I Wanna Fuck You Til I’m Dead
8. Hologram
9. Don’t Be Rude
10. War On Women
11. The Entertainment